Simba Dickie Group becomes licensing partner for Dino Ranch

The Dino Ranch preschool series is expanding its licensing partnerships with the Simba Dickie Group.

The Canadian animated series "Dino Ranch" from Boat Rocker, broadcast by SUPER RTL, has been a success since its launch. The Simba Dickie Group is now also a licence partner. The unique mix of dinosaurs and cowboys not only excites children on TV, but also offers attractive and innovative opportunities in the licensing business.

Accordingly, from autumn/winter 2023, BIG will be launching an extensive product range for the series, including a BIG Bloxx Junior construction set including figures and accessories. Smoby Toys will also deliver absolute play fun. These include ride-on vehicles, role-play sets, soap bubbles and magnetic drawing boards. Seasonal toys such as sand bucket sets will also appear as early as spring/summer 2023.

In addition to the Simba Dickie Group, there are licensing partnerships with Master Toy Partner Jazwares, Ravensburger, Panini and Phoenix.